Ruination

SVA Student Portfolio Show

Caught the SVA student portfolio show at The Art Director’s Club last night and I was pretty amazed with a lot of the work up on the walls. Didn’t get a chance to take any photos (camera is dead at the moment) but I’d have to say the best piece I saw is Annie Chiu’s ad for Victoria’s Secret. It’s a blueprint/floor plan to a house, where every room is labeled “Bedroom”. Simple, effective and smart. A damn near perfect ad.

There was some other great stuff on the walls. Other stuff, not so great. But it was amazing to see what kind of competition is out there (and coming straight out of undergrad at that). Most importantly, it was nice to see what makes a great ad and what makes a not so great ad. I still have to bring my work up to the next level – but it helps to see what other people are doing. Part of the process of becoming a successful copywriter is recognizing the great ads and steering clear of the bad ones (and “good” ones as well).

I’ve still got a lot of work to do. First on that list is coming up with one perfect campaign so I can get myself off the wait-list and into grad school. I’m on the edge. I have 72 hours left to drop my work in the mail and push myself over it.